graphic design, art, typography and architecture

This great little book (it only measures 6.1 x 4.7 inches), Helvetica: Homage to a Typeface arrived in the post a couple of days ago. It’s divided into two sections: the first comprising examples of the typeface used in advertising by graphic designers, from newspapers, posters, stamps, magazines, books and perfume bottles to the logos of Muji, BMW, Evian, Intel, Toyota and scores more; the second, examples of it used and abused in everyday life - stencilled onto garbage trucks, used in no-swimming, no-smoking, no- (just about everything) signs. Helvetica’s proliferation during the past 50 years attests to its simplicity, legibility and beauty of its design, its understated self-assurance. So, the next time you’re out and about, see how many examples of this iconic typeface you can spot. I’m collecting my own examples for a future post about Helvetica. Simply send your image (and a link to your site/blog) to support{[AT]}redsil.com. Happy Helvetica hunting.

About the Author
Lars Müller was born in 1955 in Oslo. A partner in the interdisciplinary design group Integral Concept, which has offices in Paris, Milan, and Baden. In 1983, Müller began publishing books on typography, art, photography, industrial design, and architecture. He lectures at the Hoschschule für Gestaltung in Basel.

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Links:
Typophile
Buy Helvetica: Homage to a Typeface